When I tell you that an Awesome Virtual Interactive Event delivers 20-40 people live in the room and 125 to 300 opt-ins, half of them with phone numbers, that’s all well and good. But what you want to know is how does that convert to money in the bank?
So, let’s do it with your business’s numbers.
If you have a single high ticket program, then that is the number to put in the top line.
On the other hand, if you have a membership, technology solution, or other product, then I recommend you put the Average Lifetime Value of a customer into the calculator.